This past week the NBA changed sports forever. LeBron James conspired with Olympic friends Dwyane Wade and Chris Bosh to join forces on one powerhouse team in the NBA—the Miami Heat. This event was hyped to new levels, which included an hour long ESPN special where LeBron announced where he would be calling home from now on. How will this affect the NHL going forward? This will be looked at in two parts.
Part No. 1: The Hype Machine
For us Canadian hockey fans, a similar format already exists with TV networks like TSN, the SCORE, and Sports net that all run hours of dedicated broadcasting for the NHL trade deadline and "Canada Day" free agency, which is held on July 1. I personally find myself glued to the TV.
This part of ...
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Article written by Dave Haine