If youÆre an ESPN executive, the most exciting sentence in the English language right now probably goes a little something like this:
Brett Favre takes on the Green Bay Packers on Monday Night Football.
Combine a bitter rivalry with a hugely polarizing star, stick it in the most popular timeslot of the most popular sport in America, and what do you get?
One seriously popular product, thatÆs what. Dolphins-Colts drew nearly 15 million viewers a few weeks ago on Monday night. It's hard to imagine Vikings-Packers won't blow that number out of the water. Whatever the final score, the "Worldwide Leader" is poised to put up some seriously crooked numbers.
The craziest part? Monday night's game isn't even the most exciting showdown between the two teams this season. That won't com ...
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Article written by Marino Eccher