NBA on NBC: When Basketball Was Basketball

Posted: 12th September 2009 by Josh Concon in NBA
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The title of this article is just a phrase that I have coined for an era of the NBA that, I believe, transcended the game of basketball. Bias may play a part in my thought process because I grew up in Chicago during the 90’s with the Bulls being dominant and Michael Jordan being a worldwide icon.   The NBA on NBC was a weekly presentation of the NBA that started in 1990 and lasted until 2002. During this period the game of basketball rose not only in popularity, but also on TV ratings. Was it solely because of Michael Jordan? No, but he did play the lead role.   The fact is that 14 of the NBA’s 50 Greatest Players were around their prime in 1990, along with a great group of announcers, and the most-catchy tune I have ever listened to; all were instrumental in the succ ...

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