It’s Time For The NHL to Return To ESPN

Posted: 3rd May 2010 by Steven Ovadia in NHL
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Mediaweek is reporting ESPN and ABC are supposedly interested in getting NHL broadcast rights back from Versus and NBC . The NHL needs to make this happen. Versus has tried to be good to the NHL They've given it prominent placement on their network. They've promoted the NHL online and offline. And the NHL has seen a slight uptick in ratings. But it's just not enough. Not enough households get Versus. The lack of mainstream exposure contributes to the NHL's reputation as a lower-tier sports league. ESPN instantly lends credibility to the NHL.  A contract with the network sends a message that the league matters in American sports, and allows for the possibility that the NHL could become more of a mainstream sport. The NHL doesn't need to be a mainstream success to survive. But it sure w ...

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