Just Do It. That slogan has become emblazoned into the very fabric of our conscience since Nike realized the appeal that a young basketball player that seemed to defy gravity, had on the masses, and began marketing Michael Jordan to the world. Jordan's superior skill, and likable persona created a cash bonanza for Nike and set off a fire-storm in neighborhoods across America of people eager to be associated with the Air-Jordan brand. I can remember my first pair of Air Jordan's, back when they only came in two color variations, red, black and white, or red and black. I can remember how desperate I was to own a pair of shoes created by the best basketball player on the planet. My mother obliged my desire although the shoes had nowhere near the 150 dollar plus price tag that is common today. ...
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Article written by Hadarii Jones