As someone who spent the better part of a decade working for a successful minor league hockey team, I know that it's not easy working in a pro sports front office - especially when you're on top at the box office and in the standings.
One of the most valuable lessons I learned was that no matter how successful your organization gets, you always need to listen to your audience and when it's possible. always do the right thing. A free pair of tickets here or a free t-shirt there doesn't mean a whole lot financially in the long run and if that small gesture is appreciated and keeps that fan coming back after they feel like they've been wronged, it can mean a lot.
The best organizations seek these fires out before they happen and are proactive. There's a reason why clubs win awar ...
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Article written by Josh Nason